Are you thinking of developing a new brand identity for your business? Do you want to make a lasting impression on your customers and stand out in the sea of…
VUURWERK
We help you tell your story in a way
that touches, inspires, and moves people.
| MARKETING WITH A PLAN
Achieving success with your organization, that is your aim. But how do you start?
We offer our help in determining your marketing strategy, using the following steps:
1 | Strategic principles
By recording your mission, vision and core values, you create focus and a hold on all the products, services and marketing tools soon to be developed for your company.
2 | Corporate branding
You never get a second chance at a first impression. Your corporate identity should reflect your organization, fostering trust and professionalism.
3 | Storytelling
People love stories. They’re powerful for businesses too: connecting, clarifying, and strengthening your identity and credibility. Let us help you tell your story effectively.
4 | Content strategy
With millions of articles online daily, standing out is crucial. Achieve this by creating inspiring content and strategically delivering it to your audience.
5 | Website and online store
A website is a crucial source of information for those interested in your organization. Our focus when developing websites is on attracting customers and retaining repeat visitors.
6 | Content subscription
We produce and publish news, blogs, tips, and customer experiences through a subscription service, sharing it on social media to boost brand awareness.
7 | Online lead generation
Use Google Analytics and AdWords to understand visitor activity, optimize campaigns, and attract quality visitors while minimizing costs.
8 | PR plan
How does your company get media attention and keep messaging consistent for your audience? Your PR plan outlines this strategy and how you generate news.
9 | Marketing tools
Sell products? Expand network? Utilize email marketing? Achieve it with a smart and strategic marketing mix tailored to your goals and target audience.
10 | Imagebank
An online image bank consolidates all your visuals – branding materials, photos, and videos – simplifying management, especially when multiple content creators are involved.
‘When a fire starts to burn, it starts to spread’
| INSIGHTS
How to make social media work for you?
Social media have become an integral part of our lives. They have enraptured the whole world and there is no company, organization or brand that isn’t trying to get some…
SEO, the Vuurwerk way
Great searchability on Google and other search engines is and remains the holy grail of online marketing. The first link on the page gets the most clicks, after all. But…
The right image: why hire a social media bureau?
Things went a little wrong for mayor Marcouch of Arnhem last new year’s day. What was meant to be a sympathetic call to clean firework waste from the streets, took…
AI: the graphic designer of the future?
The developments in AI are progressing rapidly. These programs can generate impressive images with just a little guidance (at first glance) nowadays. So why would you still need a human…
Insurer becomes “Sailing Friend”
A leap forward in brand recognition in the world of shipping and sailing—that’s what happened to Dutch mutual maritime insurer EOC. How did they do it? With their brand new…
How to increase engagement on social media
The concept of engagement is of the utmost importance to any organization. For instance, the engagement your audience feels towards your company or brand. It is a factor in all…
The value of a good Corporate Identity
Twenty years ago, developing a corporate identity required some pretty impressive technical skills. Nowadays this process is a lot more accessible: instead of operating a silkscreen printer, a few clicks…
6 tips to improve communication with your customers
It is often said that people no longer read. And yes, it is true that “we” in general are rapidly losing interest in reading, shifting instead to a culture geared…
AI search engines: robbers or saviors of the internet?
The best-known applications of artificial intelligence (AI) are without a doubt text and imagine generators like ChatGPT and MidJourney. In previous blog posts, we wrote about how to use these…
Why should you hire a graphic designer in this day and age?
A logo, design, company colors: every organization has them. To save costs, it can be tempting to create these by yourself or have them made by a nephew in his…
Could ChatGPT take over a copywriter’s work?
Recently, the development of artificial intelligence (AI) has progressed in leaps and bounds, fueled by tech corporations in the US. Their apps, like ChatGPT, are currently able to generate detailed…
To measure is to know on social media
From zero to one hundred thousand enthusiastic followers in six months: how to pull that off? Haphazardly posting on social media won’t get you there anymore. Smart entrepreneurs reach for…
Infographics for Siegwerk
We probably don’t have to convince anyone of the utility and communication potential of infographics. Whether it’s about illustrating complex company processes, a trade innovation or a new service for…
Bluesky: a fresh breeze in social media
In the world of social media, there’s a growing demand for platforms that are fair, transparent, and open. Bluesky, established as a decentralized alternative, offers exactly that: a fresh, blue…
An effective marketing strategy
A successful marketing plan starts with determining the strategy. To determine your company’s marketing strategy, you must know three things: your mission, vision and core values. Perhaps you already have…
How to put your brand on paper?
There comes a time when you have everything set up for your company: a logo, the language on your website and social media, the images and animations that’ll draw in…
The Growing with Ghana project
“When that first harvest came in, I knew immediately that this wasn’t small business we were doing, but something with real potential.” When Alhadji Alhassan Sulley, tribe chief in Ghanaian…
Using storytelling in your organization
Storytelling is a powerful tool for spreading your message both internally and externally. Telling a story and listening to one are deeply human experiences. They form the basis of our…
Smart solutions for the Dutch power grid
Companies waiting to be connected, solar farms switched off and regional outages: our overworked power grid frequently makes headlines. These problems aren’t exactly new, though. National network operators have been…
| WE WORK FOR
