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Which marketing mix to use?

Choose the right marketing tools to reach your audience.

Your service or product is ready to storm the market. But how exactly will your reach your audience? Radio ads, e-mail marketing or YouTube? There is an overwhelming amount of options out there and a company can easily get lost in them if not careful about which fit and which don’t.

With a smart marketing mix, you get the most out of your budget. Your products sell better and your brand recognition grows. If you have already detailed your marketing plan, you should have a clear idea of the strategy, your identity and through that the direction your commercial campaign ought to take. How then to come up with the right idea is another story altogether—one Vuurwerk will also gladly help you out with—but depending on your ideas, you will want to use a different mix of marketing options.

Which marketing options are there, exactly?

Shifting marketing landscape

Worth mentioning is that what works changes from year to year. Especially online, on social media, the audience’s preferences are constantly in flux and can change on a dime. For instance, the arrival of TikTok pulled away most of the youngest users from competing platforms. Because of these shifts, it is crucial to keep a close eye on any trends. That allows you to respond to any changes on the digital market or new developments in the world of advertising.

Choose the right tools for your marketing

As a creative branding, storytelling and marketing bureau, Vuurwerk specializes in planning and executing the perfect campaign. Reach out to us here for all your marketing needs!

Read more about:

Vuurwerk 10 stappen modern marketingplan jongen met tips duim omhoog

Modern marketing plan

You have probably already seen them on our homepage: the ten components that should not be missing in a modern marketing plan. What does it yield? More visitors to your site, more quote requests, and more newsletter subscriptions.


Vuurwerk contentstrategie met ingrediënten

Content strategy

Content is the daily bread of your communication to customers and followers. But how do you ensure that you stand out amidst the noise and clutter on the internet? With the right strategy for inspiring content and campaigns (targeted towards your audience!), you capture attention.


Beeld uit de beeldbank van Vuurwerk van een giraffe en een olifant.

Image bank

If you have gone through all the previous steps, you probably have a computer full of brand elements, photos, illustrations, and videos for your company. This can quickly become overwhelming. Therefore, create an image bank to manage everything properly and create order in the chaos.