Is it a lot of work, adding those tags?
“You have to add them picture by picture, but it’s easy enough. It’s a process of refinement. You may start with the tag ‘speedboat’, but soon you’ll have three pages worth of them. Then you may refine it by type, environment, our flag… It’s incredibly useful that you can always add tags, even later on, without needing to uproot your whole folder structure. It takes a small effort to set up, but the better you maintain it, the more powerful this tool becomes.”
When images are uploaded to the bank, are they screened for quality?
“Yes. One of our staff will evaluate them and add tags right away. The fun thing is that we actually get a lot of pictures sent to us by our members. As soon as we post a call, targeting our leisure audience for instance, our image bank gets flushed with beautiful snapshots. I don’t even want to think about how that would have been a mountain of emails in the past.”
How are personal data and consent organized?
“As regards the [Dutch] AVG law, it’s completely airtight. The user supplies the necessary data and a signature. If at any point in the future they want to revoke their permission, that’s easily done as well. Another great boon of working flexibly with tags.”