{"id":13230,"date":"2023-04-28T09:00:41","date_gmt":"2023-04-28T09:00:41","guid":{"rendered":"https:\/\/vuurwerk.vuurwerkdev.nl\/contentmarketing-waarom-zou-je-ervoor-kiezen\/"},"modified":"2024-02-12T14:42:32","modified_gmt":"2024-02-12T14:42:32","slug":"content-marketing-what-it-is-and-why-its-right-for-you","status":"publish","type":"post","link":"https:\/\/vuur-werk.nl\/en\/content-marketing-what-it-is-and-why-its-right-for-you\/","title":{"rendered":"Content marketing: what it is and why it\u2019s right for you"},"content":{"rendered":"

Companies or organizations always have something to sell\u2014whether it\u2019s a product, service or message. But faced with the enormous amount of information coming their way daily, a modern, online audience knows exactly when they\u2019re fed a pushy marketing message. Which in turn is easily ignored. How can you reach your target audience despite this?<\/strong><\/p>\n

The short answer is: by making use of content marketing. This approach differs from more traditional marketing in aiming to offer your audience content that is valuable and interesting, rather than trying to sell them something right away. It seduces, rather than pushes!<\/p>\n

Excuse me, \u201ccontent\u201d?<\/h2>\n

Famous movie director Martin Scorsese recently observed that to his grief, his beloved medium increasingly produced \u201ccontent\u201d, rather than what he sees as \u201creal films\u201d. The movie as a marketing vehicle, meant to be cut up into little pieces, shared online by enthusiastic fans. Where that might be a sad state of affairs in the world of cinema, this phenomenon does show why content is so interesting from a marketing perspective. We absolutely<\/em> want<\/em> people to share our messages and videos, to like and discuss them!<\/p>\n<\/div><\/div>

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6 tips to improve customer communication \ud83d\udc4c<\/strong>
\nWriting remains a powerful marketing tool\u2014if done right. Learn how to craft clear, engaging messages<\/a><\/strong> that resonate with your audience.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

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Examples of successful content marketing<\/h2>\n

\u201cContent\u201d is a somewhat meaningless and quite broad term: you can just about call anything content. Every online picture of physical newsletter you send falls into the category. And yet, when we talk about a content strategy<\/em><\/strong><\/a>, we mean something far more specific and powerful. To illustrate this, let us show you some examples of what we managed to do for our clients.<\/p>\n

Several years ago, we went to work to increase the brand recognition of cocoa company Cocoa From Ghana. By going all-in on sports marketing (sponsoring among others the Dutch women\u2019s handball team and Olympic skeleton athlete Akwasi Frimpong) in the span of single year we went from zero to one hundred thousand online followers<\/a><\/strong>. We achieved this by publishing quizzes, fitness challenges for a young audience and more. Another great example is our work for ship insurer EOC, who asked us to create the content platform<\/a><\/strong>\u201cVarende Vrienden\u201d. This site is updated weekly with blogs featuring sailing tips and maintenance warnings. That boosted the brand immensely among the target audience: more interaction, engagement and with that also more insurances sold.<\/p>\n<\/div><\/div>

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SEE ALSO
\nInbound Marketing: Let Customers Come to You \ud83d\udce2<\/strong>
\nDo you turn off the car radio when noisy commercials come on?
\nInbound marketing is the reverse approach: stop pushing and start enticing<\/strong><\/a>!<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

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The benefits of content marketing<\/h2>\n