{"id":13227,"date":"2024-01-04T09:47:24","date_gmt":"2024-01-04T09:47:24","guid":{"rendered":"https:\/\/vuurwerk.vuurwerkdev.nl\/de-juiste-beeldvorming-waarom-een-social-media-bureau-inhuren\/"},"modified":"2024-02-12T13:51:57","modified_gmt":"2024-02-12T13:51:57","slug":"the-right-image-why-hire-a-social-media-bureau","status":"publish","type":"post","link":"https:\/\/vuur-werk.nl\/en\/the-right-image-why-hire-a-social-media-bureau\/","title":{"rendered":"The right image: why hire a social media bureau?"},"content":{"rendered":"

Things went a little wrong for mayor Marcouch of Arnhem last new year\u2019s day. What was meant to be a sympathetic call to clean firework waste from the streets, took a wrong turn when the photo he added didn\u2019t match up.<\/strong><\/p>\n

Green trees in January<\/h2>\n

\u201cOne moment you\u2019re standing near the river Rhine alongside thousands of citizens to celebrate new year\u2019s eve,\u201d he wrote on social media, \u201cthe next you\u2019re in the street early morning with a waste grabber to clean out garbage you didn\u2019t leave yourself.\u201d Cleaning trash in his city is something he occasionally does, so no problem there. Except for the green trees behind Marcouch on the picture. Not a recent photograph, in other words, and certainly not one taken on new year\u2019s day. That didn\u2019t sit well with some of his followers, who questioned his message and called him a liar. An unfortunate end to a sympathetic call to action.<\/p>\n

The wrong image<\/h2>\n

A painful incident. We understand all too well how something like this could happen behind the scenes: there\u2019s no good picture taken at the moment itself, so you or an employee search for a representative image in an archive. Problem solved, right? Not quite. An image says more than a thousand words. Whether you\u2019re a mayor or an organization or brand, image matters. Anything can be used to attack your credibility.<\/p>\n

Hire a social media firm<\/h2>\n

You shouldn\u2019t trust you\u2019ll get the benefit of the doubt. People hardly read anymore and a single headline with the wrong photograph only confirms, in our polarized society, what they were already thinking. Better to ensure your message is both watertight and foolproof. The only way to achieve that is to be on top of it. For instance, there should\u2019ve been a media employee tagging along with the mayor to create fitting photographs. It is his name, his brand, that\u2019s at stake, after all.<\/p>\n

Being a social media bureau, Vuurwerk specializes in this kind of (personal) branding. By working together with us, we will make sure you never slip up.<\/p>\n

What is our approach<\/h2>\n