{"id":10644,"date":"2022-09-29T08:20:03","date_gmt":"2022-09-29T08:20:03","guid":{"rendered":"https:\/\/vuurwerk.tempurl.host\/?p=10644"},"modified":"2024-02-12T15:00:54","modified_gmt":"2024-02-12T15:00:54","slug":"how-to-put-your-brand-on-paper","status":"publish","type":"post","link":"https:\/\/vuur-werk.nl\/en\/how-to-put-your-brand-on-paper\/","title":{"rendered":"How to put your brand on paper?"},"content":{"rendered":"

There comes a time when you have everything set up for your company: a logo, the language on your website<\/a> and social media<\/a>, the images and animations that\u2019ll draw in customers. Question: is all of this written down somewhere, or do these \u201cbrand guidelines\u201d only exist in the heads of you and your employees? To keep them in focus, it is highly recommended to record them into a document.<\/strong><\/p>\n

Generally speaking, guidelines likes these come in two variants: one concerning your company\u2019s images and one concerning the language. These documents precisely detail the ways to use them. In which circumstances should you use that one logo variant, how formal should your communication<\/strong><\/a> be, and when to employ that specific design element?<\/p>\n

Brand guidelines on every level<\/strong><\/h2>\n

This results in a document filled with practical advice. Depending on your needs it might skew towards general usage, like the correct application of the logo or corporate identity<\/a><\/strong> colors, or highly specific details, such as how to spell out numbers or which terms work best for SEO (Search Engine Optimization)<\/a><\/strong>. For this reason, a guideline is never universal, but rather something we specify to your company. That alone guarantees you will get the most out of it and achieve consistency in the way your company presents itself.<\/p>\n<\/div><\/div>

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Corporate branding: create a strong and memorable brand<\/strong> \ud83d\udca1
\nBranding is more than a logo\u2014it\u2019s how people remember you. Learn how to create a lasting and impactful brand identity<\/a><\/strong>.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

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\u201cHow did we do this?\u201d<\/strong><\/h2>\n

However, a branding guideline is more than just a list of design agreements. It functions as a strategic document too. One that reflects your company\u2019s strengths and helps you set yourself apart from competitors. What are your core values<\/a><\/strong>, the promises you make to your customers, what do you stand for and can you concisely put this into words? These are big but important questions, ones we help put into focus. Putting this to paper increases the power of your branding.<\/p>\n

Keep your branding clear<\/strong><\/h2>\n

Is your company currently either:<\/p>\n