{"id":10631,"date":"2022-09-14T11:12:33","date_gmt":"2022-09-14T11:12:33","guid":{"rendered":"https:\/\/vuurwerk.tempurl.host\/6-tips-om-beter-met-je-klanten-te-communiceren\/"},"modified":"2024-02-12T15:02:51","modified_gmt":"2024-02-12T15:02:51","slug":"6-tips-to-improve-communication-with-your-customers","status":"publish","type":"post","link":"https:\/\/vuur-werk.nl\/en\/6-tips-to-improve-communication-with-your-customers\/","title":{"rendered":"6 tips to improve communication with your customers"},"content":{"rendered":"<section class=\"l-section wpb_row height_auto\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><strong>It is often said that people no longer read. And yes, it is true that \u201cwe\u201d in general are rapidly losing interest in reading, shifting instead to a culture geared towards images. Pages of text aren\u2019t the favored way of selling things anymore. Despite that, the written word remains a crucial part of <a href=\"https:\/\/vuur-werk.nl\/en\/which-marketing-mix-to-use\/\">your marketing mix<\/a>\u2014if perhaps slightly less center stage than before.<\/strong><\/p>\n<p>Less center stage, but by no means less effective, rich in information or energizing. It\u2019s an area where you can make your organization shine: how to write the perfect message in a few sentences? Writing remains as much of an artform as it was before. To boot up the creative process, we have prepared <a href=\"https:\/\/vuur-werk.nl\/en\/15-tips-for-improving-communication-with-your-customers\/\"><strong>several tips<\/strong><\/a> for you.<\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><section class=\"l-section wpb_row height_auto width_full\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-separator size_custom\" style=\"height:20px\"><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_9a24c93d height_auto width_full\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-3 wpb_column vc_column_container has_bg_color has-link\"><div class=\"vc_column-inner us_custom_37123d5b\"><div class=\"wpb_wrapper\"><div class=\"w-separator hide_on_default hide_on_laptops size_custom\" style=\"height:100px\"><\/div><\/div><\/div><a title=\"Inbound marketing start enticing\" href=\"https:\/\/vuur-werk.nl\/en\/inbound-marketing-let-the-customers-come-to-you\/\" class=\"vc_column-link smooth-scroll\"><\/a><\/div><div class=\"vc_col-sm-9 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column us_custom_f0138a59\"><div class=\"wpb_wrapper\"><p><strong>SEE ALSO<br \/>\nInbound Marketing: Let Customers Come to You \ud83d\udce2<\/strong><br \/>\nDo you turn off the car radio when noisy commercials come on?<br \/>\nInbound marketing is the reverse approach: stop pushing and <a href=\"https:\/\/vuur-werk.nl\/en\/inbound-marketing-let-the-customers-come-to-you\/\"><strong>start enticing<\/strong><\/a>!<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_auto width_full\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-separator size_custom\" style=\"height:20px\"><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n<div class=\"w-separator size_medium\"><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_auto\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2><strong>Six tips to enhance your writing<\/strong><\/h2>\n<ul>\n<li>You likely have accumulated pages worth of text on your website. Why not link those together? Form them into a \u201cmind map\u201d by grouping the texts around themes relevant to you and your clients. Do this by linking directly to other texts in the group. Your theme might be sustainability, customer care, innovation\u2026 What would you like to be associated with?<\/li>\n<li>Keep the tone of your writing light-hearted. Positivity is usually rewarded over negativity, both on social media and on websites. This is mostly a matter of vibe. The point isn\u2019t to be extravagantly joyous, but rather to keep the text to the point, valuable and not too heavy.<\/li>\n<li>Depending on your chosen tone (optimistic, hopeful, warning, sympathetic?) you will have to find the right language. For instance, in a positive piece it would be better not to use double negatives (\u201cthat\u2019s not unwise\u2026\u201d) and only use exclamation marks after the most jubilant of sentences!<\/li>\n<li>Keep in mind which customer phase the reader is in. Is this their first meeting, would they be somewhat familiar with your company or are they ready to get their wallet out, so to speak? That is important in deciding how forcefully you want to push your product or service.<\/li>\n<li>Your style of communication depends on the medium and the context. It is perfectly fine to be less formal in a blog post or tweet than on your website. Feel free to switch between business language and more casual language. It is up to you how variable you are in this and something you might even want to put down in a style document (see below).<\/li>\n<li>And the final tip: <a href=\"https:\/\/vuur-werk.nl\/en\/15-tips-for-improving-communication-with-your-customers\/\"><strong>be true to yourself in all your communications<\/strong><\/a>. It might be tempting to jump in on the latest trends (such as the increased level of humor and assertiveness organizations display nowadays on social media), but if this doesn\u2019t suit the tone of your company, it won\u2019t be a proper fit. Stick instead to your own, genuine tone of voice. Authenticity matters.<\/li>\n<\/ul>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><section class=\"l-section wpb_row height_auto width_full\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-separator size_custom\" style=\"height:20px\"><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_9a24c93d height_auto width_full\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-3 wpb_column vc_column_container has_bg_color has-link\"><div class=\"vc_column-inner us_custom_89f76562\"><div class=\"wpb_wrapper\"><div class=\"w-separator hide_on_default hide_on_laptops size_custom\" style=\"height:100px\"><\/div><\/div><\/div><a title=\"Inbound marketing start enticing\" href=\"https:\/\/vuur-werk.nl\/en\/inbound-marketing-let-the-customers-come-to-you\/\" class=\"vc_column-link smooth-scroll\"><\/a><\/div><div class=\"vc_col-sm-9 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column us_custom_f0138a59\"><div class=\"wpb_wrapper\"><p><strong>SEO: boost your ranking <\/strong><strong>\u00a0\ud83d\udcc8<\/strong><br \/>\n<strong><a href=\"https:\/\/vuur-werk.nl\/en\/seo-the-vuurwerk-way\/\">Improve your SEO<\/a><\/strong> with smart strategies like keyword research, site speed, and link building. Stay ahead of the competition!<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_auto width_full\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-separator size_custom\" style=\"height:20px\"><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n<div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>This list is of course merely the tip of the iceberg when it comes to communication. Would you like to discover in greater detail what your organization\u2019s ideal language is?<br \/>\n<strong><a href=\"https:\/\/vuur-werk.nl\/en\/our-contact-details\/\">We would love to help<\/a><\/strong> you bring this into focus with a <strong><a href=\"https:\/\/vuur-werk.nl\/en\/how-to-put-your-brand-on-paper\/\">branding guideline<\/a><\/strong>.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"It is often said that people no longer read. And yes, it is true that \u201cwe\u201d in general are rapidly losing interest in reading, shifting instead to a culture geared towards images. Pages of text aren\u2019t the favored way of selling things anymore. Despite that, the written word remains a crucial part of your marketing...","protected":false},"author":8,"featured_media":10549,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wds_primary_category":0,"footnotes":""},"categories":[4],"tags":[25,18,16,26,27],"class_list":["post-10631","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-communicatie","tag-content","tag-marketing","tag-schrijven","tag-tips-2"],"_links":{"self":[{"href":"https:\/\/vuur-werk.nl\/en\/wp-json\/wp\/v2\/posts\/10631","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vuur-werk.nl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vuur-werk.nl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vuur-werk.nl\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/vuur-werk.nl\/en\/wp-json\/wp\/v2\/comments?post=10631"}],"version-history":[{"count":0,"href":"https:\/\/vuur-werk.nl\/en\/wp-json\/wp\/v2\/posts\/10631\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vuur-werk.nl\/en\/wp-json\/wp\/v2\/media\/10549"}],"wp:attachment":[{"href":"https:\/\/vuur-werk.nl\/en\/wp-json\/wp\/v2\/media?parent=10631"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vuur-werk.nl\/en\/wp-json\/wp\/v2\/categories?post=10631"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vuur-werk.nl\/en\/wp-json\/wp\/v2\/tags?post=10631"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}