{"id":10172,"date":"2021-07-15T16:30:21","date_gmt":"2021-07-15T16:30:21","guid":{"rendered":"https:\/\/vuurwerk.tempurl.host\/de-waarde-van-een-goede-huisstijl\/"},"modified":"2024-02-12T15:30:07","modified_gmt":"2024-02-12T15:30:07","slug":"the-value-of-a-good-corporate-identity","status":"publish","type":"post","link":"https:\/\/vuur-werk.nl\/en\/the-value-of-a-good-corporate-identity\/","title":{"rendered":"The value of a good Corporate Identity"},"content":{"rendered":"

Twenty years ago, developing a corporate identity required some pretty impressive technical skills. Nowadays this process is a lot more accessible: instead of operating a silkscreen printer, a few clicks in Photoshop will get you far. Has this made<\/strong> the graphic designer <\/a>superfluous?<\/strong><\/p>\n

Possibilities<\/strong><\/h2>\n

A joke, of course: everyone will intuit that it is not that simple at all to design a proper corporate identity. The digital leap forward may have simplified the technical aspect of the job\u2014but certainly not the required eye for design and color and flair. If anything, the endless possibilities have made things more difficult in some ways. After all, if everything<\/em> is possible, then what is the right choice? Hiring a professional corporate identity designer<\/strong><\/a> is as relevant as ever.<\/p>\n

The DNA within a corporate identity<\/strong><\/h2>\n

Equally clear to every entrepreneur or organization will be the value of a powerful corporate identity. One carrying within itself the company\u2019s DNA<\/strong><\/a>, reflected in the logo, the design, the color palette\u2026 Whether someone encounters it on Instagram or LinkedIn: it needs to show right away what you stand for. Formal or relaxed? Local or worldwide? The right corporate identity creates an expectation, which you can then fulfill by showing your organization from its strongest side.<\/p>\n

\"logo<\/strong><\/h2>\n

The right logo<\/strong><\/h2>\n

Maritime insurer NNPC\u2019s new logo<\/strong><\/a>\u00a0is a good example of how such a thing can tell the whole story: a globe encircled by a compass. NNPC\u2019s slogan is \u201cWorldwide. Always near.\u201d, a message that is consciously evoked here. With a compass you always find your way, wherever you are. The imagery also fits the maritime scene the company operates in. An additional bonus: circular logos work well on social media<\/a><\/strong>, where user avatars are more often than not placed in a circle. Stationary has long since ceased being the core of any corporate identity!<\/p>\n

New coat<\/strong><\/h2>\n

So, has your corporate identity started to feel a little ragged around the edges?
\nPerhaps it\u2019s time for something new. Let us as professional graphic designers<\/a><\/strong> take a look at it!<\/p>\n<\/div><\/div>

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Corporate branding: create a strong and memorable brand<\/strong> \ud83d\udca1
\nBranding is more than a logo\u2014it\u2019s how people remember you. Learn how to create a lasting and impactful brand identity<\/a><\/strong>.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

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<\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"Twenty years ago, developing a corporate identity required some pretty impressive technical skills. Nowadays this process is a lot more accessible: instead of operating a silkscreen printer, a few clicks in Photoshop will get you far. Has this made the graphic designer superfluous? Possibilities A joke, of course: everyone will intuit that it is not...","protected":false},"author":8,"featured_media":10108,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wds_primary_category":0,"footnotes":""},"categories":[4],"tags":[19,25,36,24],"class_list":["post-10172","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-branding","tag-communicatie","tag-huisstijl","tag-merkrichtlijnen"],"_links":{"self":[{"href":"https:\/\/vuur-werk.nl\/en\/wp-json\/wp\/v2\/posts\/10172","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vuur-werk.nl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vuur-werk.nl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vuur-werk.nl\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/vuur-werk.nl\/en\/wp-json\/wp\/v2\/comments?post=10172"}],"version-history":[{"count":0,"href":"https:\/\/vuur-werk.nl\/en\/wp-json\/wp\/v2\/posts\/10172\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vuur-werk.nl\/en\/wp-json\/wp\/v2\/media\/10108"}],"wp:attachment":[{"href":"https:\/\/vuur-werk.nl\/en\/wp-json\/wp\/v2\/media?parent=10172"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vuur-werk.nl\/en\/wp-json\/wp\/v2\/categories?post=10172"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vuur-werk.nl\/en\/wp-json\/wp\/v2\/tags?post=10172"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}