{"id":11444,"date":"2023-03-14T13:24:03","date_gmt":"2023-03-14T13:24:03","guid":{"rendered":"https:\/\/vuurwerk.tempurl.host\/our-expertise\/een-effectieve-marketingstrategie\/"},"modified":"2024-02-15T12:31:49","modified_gmt":"2024-02-15T12:31:49","slug":"an-effective-marketing-strategy","status":"publish","type":"page","link":"https:\/\/vuur-werk.nl\/en\/our-expertise\/an-effective-marketing-strategy\/","title":{"rendered":"An effective marketing strategy"},"content":{"rendered":"
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An effective marketing strategy<\/h1>
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A successful marketing plan starts with determining the strategy.<\/span><\/h2>\n

To determine your company\u2019s marketing strategy, you must know three things: your mission, vision and core values. Perhaps you already have those on paper somewhere, perhaps this is unknown territory. In both cases it is worth digging into this (one more time).<\/strong><\/p>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>

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How will writing a marketing strategy contribute to the success of your enterprise? By putting your mission, vision and core values into words, you create focus and guidance for your organization\u2019s employees\u2014but also all the products, services and marketing tools you develop for the outside world. Without this, it is difficult to gauge what the right direction or call is. So let us consider these important elements one by one.<\/p>\n

What is a mission?<\/h2>\n

The mission describes your organization\u2019s raison d\u2019\u00eatre<\/em> from the perspective of your own values and identity. The underlying question here is \u201cwhat do we stand for?\u201d<\/p>\n

A mission is the foundation for a company and something that tends to develop on its own throughout the years, often linked to its founder. This person started with a dream to achieve something in the world. \u201cGive everyone access to the internet\u201d for instance, or \u201cend slavery in the cocoa industry<\/a><\/strong>\u201d. It could be anything. When the mission is clear and clearly communicated, it will eventually be embraced by the whole company.<\/p>\n

Are these pretty words only? No. A mission serves as a deeper motivation <\/em>for people to contribute to an enterprise. With a clearly defined mission, a company can weather the roughest storm and keep every employee on board. They are words that keep you standing in tough situations.<\/p>\n

Questions for determining a mission<\/h3>\n
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  1. What do we stand for?<\/li>\n
  2. What are our norms and values?<\/li>\n
  3. Which beliefs motivate us?<\/li>\n
  4. What is our reason for being?<\/li>\n<\/ol>\n

    Keep in mind: a mission is an enduring thing, it doesn\u2019t change yearly.<\/p>\n

    What is a vision?<\/h2>\n

    To clarify the difference between mission and vision: where the former asks you the question \u201cwhat are our values?\u201d, the latter asks \u201cwhat are our goals?\u201d<\/p>\n

    This pulls your company\u2019s dream of the future into the real world. What, specifically, will be your contribution to society? In contrast to the timeless mission, a vision is written for a particular period only. You evaluate and adjust it when necessary. Times and market realities change; so you had better check frequently if what you do is still in line with what you are trying to achieve.<\/p>\n

    Questions for determing your vision<\/h3>\n
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    1. What do we want to achieve?<\/li>\n
    2. How would you like to achieve this?<\/li>\n<\/ol>\n

      Finally, that brings us to\u2026<\/p>\n

      What are core values?<\/h2>\n

      If the mission is your \u201cwhy\u201d and the vision your \u201cwhat\u201d, then your core values are best described as your \u201chow\u201d. This usually takes the form of a list of points or terms that reflect what your company deems important in treating customers.<\/p>\n

      For an insurance company it can be crucial to be \u201cavailable 24\/7\u201d, as an incident requires immediate action. A housing corporation might have \u201csolution-oriented\u201d and \u201csocial responsibility\u201d, or a bank \u201ctransparency\u201d and \u201cfinancial stability\u201d. Each enterprise places its own accent.<\/p>\n

      Questions for determining core values<\/h3>\n
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      1. Use your mission and vision to think about which core values would logically follow from them.<\/li>\n
      2. How exactly would you like to do business?<\/li>\n<\/ol>\n

        How all of this leads to your strategy<\/h2>\n

        The mission is crystal clear. The vision is right there. The core values are determined. Now all that needs to happen is for this dream of the future to come true. To ensure all the earlier work wasn\u2019t done in vain, it is necessary to think about the strategy you will employ.<\/p>\n

        \u201cPlans are nothing, planning is everything,\u201d<\/em> general and president Dwight D. Eisenhower<\/a><\/strong> said. By formulating clear actions and developing a plan for this, you increase the chances the strategy will actually work. But how to put this to paper?<\/p>\n

        A strategy consists of<\/strong>:<\/h3>\n
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        1. The specific details of your vision: what will you do when and why? What are the things you emphatically won\u2019t<\/em> do?<\/li>\n
        2. Plan of action: which actions will you take?<\/li>\n
        3. Division of tasks: who will do what?<\/li>\n<\/ol>\n<\/div><\/div>
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          The first step to your marketing plan<\/h2>\n

          Did you manage to do all of the above? Bravo, that was quite a task. The foundation of your marketing plan is now there, but there are still other steps to follow<\/strong><\/a>.<\/p>\n

          It might be you\u2019re not fully satisfied yet, perhaps your mission and vision still lack clarity or depth. In that case, we at Vuurwerk can help you out. We are experts in developing marketing plans and pinpointing a company\u2019s core values. Contact us here<\/a><\/strong>!<\/p>\n<\/div><\/div>

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          Read more about:<\/strong><\/h3>\n<\/div><\/div>
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          \"Vuurwerk<\/a><\/div>
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          Modern marketing plan<\/h2>\n

          You have probably already seen them on our homepage: the ten components that should not be missing in a modern marketing plan. What does it yield? More visitors to your site, more quote requests, and more newsletter subscriptions.<\/p>\n

          | READ MORE<\/strong><\/a><\/p>\n<\/div><\/div><\/div><\/div><\/div>

          \"Vuurwerk<\/a><\/div>
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          Corporate identity<\/h2>\n

          A strong corporate identity ensures that your enterprise is immediately recognizable to the customer. That one powerful logo, the design of your website, the use of fonts: everything plays a role. After all, you can only make a first impression once.<\/p>\n

          | READ MORE<\/strong><\/a><\/p>\n<\/div><\/div><\/div><\/div><\/div>

          \"Vuurwerk<\/a><\/div>
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          Storytelling<\/h2>\n

          What is the story of your organization, its history, its culture? By using storytelling, you convey what you stand for. This is an effective way to create engagement and strengthen your branding, both internally towards your employees and externally towards your audience.<\/p>\n

          | READ MORE<\/strong><\/a><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>

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