{"id":11437,"date":"2023-03-15T14:39:58","date_gmt":"2023-03-15T14:39:58","guid":{"rendered":"https:\/\/vuurwerk.tempurl.host\/ontwikkel-je-huisstijl\/"},"modified":"2024-02-11T15:16:50","modified_gmt":"2024-02-11T15:16:50","slug":"develop-your-corporate-identity","status":"publish","type":"page","link":"https:\/\/vuur-werk.nl\/en\/develop-your-corporate-identity\/","title":{"rendered":"Develop your corporate identity"},"content":{"rendered":"<section class=\"l-section wpb_row height_auto width_full\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"1240\" height=\"489\" src=\"https:\/\/vuur-werk.nl\/wp-content\/uploads\/2023\/05\/Vuurwerk-headerbeeld-huisstijl.jpg\" class=\"attachment-full size-full\" alt=\"Vuurwerk headerbeeld huisstijl\" loading=\"lazy\" srcset=\"https:\/\/vuur-werk.nl\/wp-content\/uploads\/2023\/05\/Vuurwerk-headerbeeld-huisstijl.jpg 1240w, https:\/\/vuur-werk.nl\/wp-content\/uploads\/2023\/05\/Vuurwerk-headerbeeld-huisstijl-300x118.jpg 300w, https:\/\/vuur-werk.nl\/wp-content\/uploads\/2023\/05\/Vuurwerk-headerbeeld-huisstijl-1024x404.jpg 1024w\" sizes=\"auto, (max-width: 1240px) 100vw, 1240px\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_3b8c1ef2 height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-1 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><div class=\"vc_col-sm-10 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><h1 class=\"w-post-elm post_title us_custom_ed05b3dd has_text_color entry-title color_link_inherit\">Develop your corporate identity<\/h1><div class=\"wpb_text_column us_custom_6df4bc3a has_text_color\"><div class=\"wpb_wrapper\"><div data-pm-slice=\"1 1 &#091;&#093;\" data-en-clipboard=\"true\">\n<h2><span style=\"color: #cccccc;\">A powerful corporate identity increases your brand\u2019s image and credibility.<\/span><\/h2>\n<p><strong>A strong corporate identity makes your company instantly recognizable to the customer. That one powerful logo, <a href=\"https:\/\/vuur-werk.nl\/en\/how-to-create-a-great-website\/\">your website\u2019s design<\/a>, the use of fonts: everything comes together here. After all, you can only make a first impression once.<\/strong><\/p>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-1 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_auto\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-1 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><div class=\"vc_col-sm-10 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-separator size_custom\" style=\"height:40px\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Imagine driving on the freeway. Suddenly, in a fraction of a second, you spot the McDonalds golden arches on a sign. An image that has excelled at drawing attention for decades. Or a truck thunders past you in familiar colors: bright yellow with white letters, it has to be the Dutch Jumbo chain of supermarkets. These are examples of how good corporate identities function\u2014not just on the road, but equally well in a shopping mall or on social media.<\/p>\n<h2>Why is a well-branded corporate identity important?<\/h2>\n<ul>\n<li><strong>Identity<\/strong>. Your corporate style tells people without words who you are, it is the visual identity summarizing your company.<\/li>\n<li><strong>Recognizable<\/strong>. Think back to the freeway: with a solid corporate identity, everyone will recognize you in a flash. Even when people see only part of your banner or logo.<\/li>\n<li><strong>Get noticed<\/strong>. Er is veel concurrentie op de markt en online moet je vormgeving ijzersterk zijn om door de massa heen te breken.<\/li>\n<li><strong>Trust<\/strong>. By sticking to the same logos, fonts and colors for a longer period of time, people start to see you as a trusted presence in their lives.<\/li>\n<li><strong>Professionality<\/strong>. By consistently applying a corporate identity, you communicate that your company or organization is both professional and coherent.<\/li>\n<\/ul>\n<h3>Know thyself<\/h3>\n<p>To develop the perfect corporate identity, you will need to have a clear vision on what your company stands for. In case you already worked out <strong><a href=\"https:\/\/vuur-werk.nl\/en\/our-expertise\/an-effective-marketing-strategy\/\">your marketing strategy<\/a><\/strong>, you will have everything you need at this point: your mission, vision and core values. These decide for a large part which direction your identity takes. For instance, a lawyer\u2019s office probably won\u2019t want to be too loud and colorful, but a hip fashion store might!<\/p>\n<h2>Corporate identity ingredients<\/h2>\n<p>What constitutes a corporate identity? Probably the first thing you think about is a logo. This image-without-words pops up everywhere your company or organization is present and is often the primary element customers or visitors see. That makes it doubly important to make your logo iconic, clear and significant.<\/p>\n<p>And yes, that is a job best relegated to specialists. A logo should fit both the company and the target audience. It should be easy to remember and work well on different media such as print, digital, billboard or packaging. Either ultra-sized or tiny. An <strong><a href=\"https:\/\/vuur-werk.nl\/en\/why-hire-a-graphic-designer\/\">experienced graphic designer<\/a><\/strong> knows how to find the right balance between creativity and functionality!<\/p>\n<p>This graphic designer won\u2019t draw just the logo, but create a host of other visual elements, like a color palette, fonts, pictograms and illustrations. These should all work together to create a strong brand image recognizable to customers and befitting the company\u2019s values and goals. Is your organization dependable blue or exciting orange? Would angular or round shapes suit better? Do texts float or are they framed? Finally, the creation of a <a href=\"https:\/\/vuur-werk.nl\/en\/start-an-image-bank\/\"><strong>dedicated image bank<\/strong><\/a> might prove useful in case there is a large collection of illustrations or photos used company-wide.<\/p>\n<h3>How to write texts that fit your company?<\/h3>\n<p>And we haven\u2019t even discussed the textual side of the matter! Not just the type of fonts to use, but the language itself. How (in)formally would you like to speak to the customer? Are there phrases or words to apply or avoid? What we at Vuurwerk often do is create a writing guide containing guidelines translating the corporate identity into language matters. This document is filled with examples and tips\u2014making it an effective guide for employees.<\/p>\n<p>You also often see a payoff, or slogan, accompanying a logo. This is a short sentence that captures the right feeling for a company: \u201cyou can count on us\u201d, \u201cthe everyone store\u201d or \u201cthink different\u201d. Needless to say, coming up with these is an art form in itself!<\/p>\n<\/div><\/div><div class=\"w-separator size_custom\" style=\"height:40px\"><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-1 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_auto\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-1 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><div class=\"vc_col-sm-10 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>Vuurwerk will get you a great corporate identity<\/h2>\n<p>We have already helped many organizations find the right design, logo and language for them. It could be an entirely new corporate identity or an existing one that needs finetuning. To start that process we recommend our quick scan, where we test your corporate identity on key issues like: is it recognizable and distinctive enough? Is it still up to date? Is it consistently applied? If you\u2019d like us to help you create a strong corporate identity, <strong><a href=\"https:\/\/vuur-werk.nl\/en\/our-contact-details\/\">you can reach us here<\/a><\/strong>.<\/p>\n<\/div><\/div><div class=\"w-separator size_custom with_line width_default thick_1 style_solid color_border align_center\" style=\"height:80px\"><div class=\"w-separator-h\"><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-1 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_auto\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-1 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><div class=\"vc_col-sm-10 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3><strong>Read more about:<\/strong><\/h3>\n<\/div><\/div><div class=\"w-separator size_custom\" style=\"height:40px\"><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-4 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image align_none\"><a title=\"Elements of a modern marketing plan\" href=\"https:\/\/vuur-werk.nl\/en\/our-expertise\/the-10-elements-of-a-modern-marketing-plan\/\" aria-label=\"Vuurwerk thumbnail-10-stappen-marketing\" class=\"w-image-h\"><img decoding=\"async\" width=\"720\" height=\"400\" src=\"https:\/\/vuur-werk.nl\/wp-content\/uploads\/2023\/03\/Vuurwerk-thumbnail-10-stappen-marketing.jpg\" class=\"attachment-full size-full\" alt=\"Vuurwerk 10 stappen modern marketingplan jongen met tips duim omhoog\" loading=\"lazy\" srcset=\"https:\/\/vuur-werk.nl\/wp-content\/uploads\/2023\/03\/Vuurwerk-thumbnail-10-stappen-marketing.jpg 720w, https:\/\/vuur-werk.nl\/wp-content\/uploads\/2023\/03\/Vuurwerk-thumbnail-10-stappen-marketing-300x167.jpg 300w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/a><\/div><div class=\"w-separator size_custom\" style=\"height:20px\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>Marketing plan<\/h2>\n<p>You have probably already seen them on our homepage: the ten components that should not be missing in a modern marketing plan. What does it yield? More visitors to your site, more quote requests, and more newsletter subscriptions.<\/p>\n<p><a href=\"https:\/\/vuur-werk.nl\/en\/our-expertise\/the-10-elements-of-a-modern-marketing-plan\/\"><strong>| READ MORE<\/strong><\/a><\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-4 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image align_none\"><a title=\"Storytelling in your organization\" href=\"https:\/\/vuur-werk.nl\/en\/using-storytelling-in-your-organization\/\" aria-label=\"Vuurwerk-storytelling-thumbnail\" class=\"w-image-h\"><img decoding=\"async\" width=\"720\" height=\"400\" src=\"https:\/\/vuur-werk.nl\/wp-content\/uploads\/2023\/03\/Vuurwerk-storytelling-thumbnail.jpg\" class=\"attachment-full size-full\" alt=\"Vuurwerk storytelling man vrouw gaan interactie aan\" loading=\"lazy\" srcset=\"https:\/\/vuur-werk.nl\/wp-content\/uploads\/2023\/03\/Vuurwerk-storytelling-thumbnail.jpg 720w, https:\/\/vuur-werk.nl\/wp-content\/uploads\/2023\/03\/Vuurwerk-storytelling-thumbnail-300x167.jpg 300w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/a><\/div><div class=\"w-separator size_custom\" style=\"height:20px\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>Storytelling<\/h2>\n<p>What is the story of your organization, its history, its culture? By using storytelling, you convey what you stand for. This is an effective way to create engagement and strengthen your branding, both internally towards your employees and externally towards your audience.<\/p>\n<p><a href=\"https:\/\/vuur-werk.nl\/en\/using-storytelling-in-your-organization\/\"><strong>| READ MORE<\/strong><\/a><\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-4 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image align_none\"><a title=\"Determine your content strategy\" href=\"https:\/\/vuur-werk.nl\/en\/determine-your-content-strategy\/\" aria-label=\"Vuurwerk thumbnail-content-strategie\" class=\"w-image-h\"><img decoding=\"async\" width=\"720\" height=\"400\" src=\"https:\/\/vuur-werk.nl\/wp-content\/uploads\/2023\/03\/Vuurwerk-thumbnail-content-strategie.jpg\" class=\"attachment-full size-full\" alt=\"Vuurwerk contentstrategie met ingredi\u00ebnten\" loading=\"lazy\" srcset=\"https:\/\/vuur-werk.nl\/wp-content\/uploads\/2023\/03\/Vuurwerk-thumbnail-content-strategie.jpg 720w, https:\/\/vuur-werk.nl\/wp-content\/uploads\/2023\/03\/Vuurwerk-thumbnail-content-strategie-300x167.jpg 300w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/a><\/div><div class=\"w-separator size_custom\" style=\"height:20px\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>Content strategy<\/h2>\n<p>Content is the daily bread of your communication to customers and followers. But how do you ensure that you stand out amidst the noise and clutter on the internet? With the right strategy for inspiring content and campaigns (targeted towards your audience!), you capture attention.<\/p>\n<p><a href=\"https:\/\/vuur-werk.nl\/en\/determine-your-content-strategy\/\"><strong>| READ MORE<\/strong><\/a><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_custom\" style=\"height:80px\"><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-1 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"Develop your corporate identity A powerful corporate identity increases your brand\u2019s image and credibility. A strong corporate identity makes your company instantly recognizable to the customer. That one powerful logo, your website\u2019s design, the use of fonts: everything comes together here. After all, you can only make a first impression once. Imagine driving on the...","protected":false},"author":8,"featured_media":11790,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"wds_primary_category":0,"footnotes":""},"categories":[],"tags":[394,393],"class_list":["post-11437","page","type-page","status-publish","has-post-thumbnail","hentry","tag-corporate-branding","tag-corporate-identity"],"_links":{"self":[{"href":"https:\/\/vuur-werk.nl\/en\/wp-json\/wp\/v2\/pages\/11437","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vuur-werk.nl\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/vuur-werk.nl\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/vuur-werk.nl\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/vuur-werk.nl\/en\/wp-json\/wp\/v2\/comments?post=11437"}],"version-history":[{"count":0,"href":"https:\/\/vuur-werk.nl\/en\/wp-json\/wp\/v2\/pages\/11437\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vuur-werk.nl\/en\/wp-json\/wp\/v2\/media\/11790"}],"wp:attachment":[{"href":"https:\/\/vuur-werk.nl\/en\/wp-json\/wp\/v2\/media?parent=11437"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vuur-werk.nl\/en\/wp-json\/wp\/v2\/categories?post=11437"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vuur-werk.nl\/en\/wp-json\/wp\/v2\/tags?post=11437"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}