{"id":11415,"date":"2023-03-15T16:18:38","date_gmt":"2023-03-15T16:18:38","guid":{"rendered":"https:\/\/vuurwerk.tempurl.host\/schrijf-je-pr-plan\/"},"modified":"2025-03-27T15:32:35","modified_gmt":"2025-03-27T15:32:35","slug":"write-your-pr-plan","status":"publish","type":"page","link":"https:\/\/vuur-werk.nl\/en\/our-expertise\/write-your-pr-plan\/","title":{"rendered":"Write your PR plan"},"content":{"rendered":"<section class=\"l-section wpb_row height_auto width_full\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"1240\" height=\"489\" src=\"https:\/\/vuur-werk.nl\/wp-content\/uploads\/2025\/03\/schrijf_jouw_pr_plan.jpg\" class=\"attachment-full size-full\" alt=\"Schrijf jouw pr plan - man met zonnebril op gele achtergrond\" loading=\"lazy\" srcset=\"https:\/\/vuur-werk.nl\/wp-content\/uploads\/2025\/03\/schrijf_jouw_pr_plan.jpg 1240w, https:\/\/vuur-werk.nl\/wp-content\/uploads\/2025\/03\/schrijf_jouw_pr_plan-300x118.jpg 300w, https:\/\/vuur-werk.nl\/wp-content\/uploads\/2025\/03\/schrijf_jouw_pr_plan-1024x404.jpg 1024w\" sizes=\"auto, (max-width: 1240px) 100vw, 1240px\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_3b8c1ef2 height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-1 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><div class=\"vc_col-sm-10 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><h1 class=\"w-post-elm post_title us_custom_ed05b3dd has_text_color entry-title color_link_inherit\">Write your PR plan<\/h1><div class=\"wpb_text_column us_custom_6df4bc3a has_text_color\"><div class=\"wpb_wrapper\"><div data-pm-slice=\"1 1 &#091;&#093;\" data-en-clipboard=\"true\">\n<h2><span style=\"color: #cccccc;\">How will you reach your audience? The answer to that is written in your PR plan.<\/span><\/h2>\n<p><strong>PR, or public relations, contains all the communication aimed at your audience. This technically includes <a href=\"https:\/\/vuur-werk.nl\/en\/how-to-create-a-great-website\/\">your website<\/a>, <a href=\"https:\/\/vuur-werk.nl\/en\/develop-your-corporate-identity\/\">corporate identity<\/a> and other facets of <a href=\"https:\/\/vuur-werk.nl\/en\/our-expertise\/the-10-elements-of-a-modern-marketing-plan\/\">the marketing plan<\/a>\u2014but here we will focus on the messages you actively send out into the world to \u201cmake headlines\u201d.<\/strong><\/p>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-1 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_auto\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-1 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><div class=\"vc_col-sm-10 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-separator size_custom\" style=\"height:40px\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>How often does your organization make the news? And how do you stay on message to your target audience? What are the ways to get into the public eye? By writing down your company\u2019s PR strategy in a document, you will have an answer to all these questions.<\/p>\n<h2>Things that should be in your PR plan:<\/h2>\n<ul>\n<li>Formulating your goals, target audience, media preferences and means. This will form the basis of your strategy: when you have these down, the rest gets easier. In case you already detailed this in your <strong><a href=\"https:\/\/vuur-werk.nl\/en\/our-expertise\/an-effective-marketing-strategy\/\">marketing strategy<\/a><\/strong>, feel free to use it.<\/li>\n<li>The specific PR messages you will develop. Would you like a bi-monthly newsletter? Daily posts on social media? Seminars or trainings for clients? Networking afternoons? Press events? Sponsorships for athletes or your local football club? Cooperation with charities? It is worth the effort to have a good brainstorm here\u2014and Vuurwerk can assist you with this.<\/li>\n<li>What are good opportunities for free publicity? <strong><a href=\"https:\/\/vuur-werk.nl\/en\/which-marketing-mix-to-use\/\">Marketing can be as expensive as you want it to be<\/a><\/strong>. To save costs it is possible to lean into existing events or happenings. We have examples aplenty in our portfolio.<\/li>\n<li>Set up templates. Depending on the media outings you plan to make, it might be useful to think ahead what these should look like. This way, you keep a tight design leash on all your press releases, tweets, blogs, e-mails, etc. This is beneficial to your brand\u2019s recognizability. Do refer back to your <strong><a href=\"https:\/\/vuur-werk.nl\/en\/develop-your-corporate-identity\/\">corporate identity<\/a><\/strong> document to assist you in this.<\/li>\n<li>Do you expect lots of inquiries by the press? In that case it is worthwhile writing a Q&amp;A list containing the most common questions and the desired responses for you and your employees. With that in hand, you can be certain your company will never be anything less than professional.<\/li>\n<\/ul>\n<\/div><\/div><div class=\"w-separator size_custom\" style=\"height:40px\"><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-1 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_auto\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-1 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><div class=\"vc_col-sm-10 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2><strong>Get an expert involved<\/strong><\/h2>\n<p>Putting together a PR plan might seem simple, but it actually takes a ton of experience and media savvy to make the right choices. Let us help you in this endeavor! We have all the expertise necessary to create a great plan, so <strong><a href=\"https:\/\/vuur-werk.nl\/en\/our-contact-details\/\">contact us here<\/a><\/strong>.<\/p>\n<\/div><\/div><div class=\"w-separator size_custom with_line width_default thick_1 style_solid color_border align_center\" style=\"height:80px\"><div class=\"w-separator-h\"><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-1 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_auto\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-1 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><div class=\"vc_col-sm-10 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3><strong>Read more about:<\/strong><\/h3>\n<\/div><\/div><div class=\"w-separator size_custom\" style=\"height:40px\"><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-4 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image align_none\"><a title=\"A modern marketing plan\" href=\"https:\/\/vuur-werk.nl\/en\/our-expertise\/the-10-elements-of-a-modern-marketing-plan\/\" aria-label=\"Vuurwerk thumbnail-10-stappen-marketing\" class=\"w-image-h\"><img decoding=\"async\" width=\"720\" height=\"400\" src=\"https:\/\/vuur-werk.nl\/wp-content\/uploads\/2023\/03\/Vuurwerk-thumbnail-10-stappen-marketing.jpg\" class=\"attachment-full size-full\" alt=\"Vuurwerk 10 stappen modern marketingplan jongen met tips duim omhoog\" loading=\"lazy\" srcset=\"https:\/\/vuur-werk.nl\/wp-content\/uploads\/2023\/03\/Vuurwerk-thumbnail-10-stappen-marketing.jpg 720w, https:\/\/vuur-werk.nl\/wp-content\/uploads\/2023\/03\/Vuurwerk-thumbnail-10-stappen-marketing-300x167.jpg 300w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/a><\/div><div class=\"w-separator size_custom\" style=\"height:20px\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>Modern marketing plan<\/h2>\n<p>You have probably already seen them on our homepage: the ten components that should not be missing in a modern marketing plan. What does it yield? More visitors to your site, more quote requests, and more newsletter subscriptions.<\/p>\n<p><a href=\"https:\/\/vuur-werk.nl\/en\/our-expertise\/the-10-elements-of-a-modern-marketing-plan\/\"><strong>| READ MORE<\/strong><\/a><\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-4 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image align_none\"><a title=\"Which marketing mix to use\" href=\"https:\/\/vuur-werk.nl\/en\/which-marketing-mix-to-use\/\" aria-label=\"marketingmiddelen-vuurwerk\" class=\"w-image-h\"><img decoding=\"async\" width=\"720\" height=\"400\" src=\"https:\/\/vuur-werk.nl\/wp-content\/uploads\/2023\/03\/marketingmiddelen-vuurwerk.jpg\" class=\"attachment-full size-full\" alt=\"Vuurwerk marketing middelen help mij\" loading=\"lazy\" srcset=\"https:\/\/vuur-werk.nl\/wp-content\/uploads\/2023\/03\/marketingmiddelen-vuurwerk.jpg 720w, https:\/\/vuur-werk.nl\/wp-content\/uploads\/2023\/03\/marketingmiddelen-vuurwerk-300x167.jpg 300w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/a><\/div><div class=\"w-separator size_custom\" style=\"height:20px\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>Marketing tools<\/h2>\n<p>Your service or product is worked out to the last detail, you are ready to conquer the market. But how do you reach the audience exactly? Radio commercials, outdoor advertising, social media, email marketing, or YouTube? There are so many options, and you can quickly overspend.<\/p>\n<p><a href=\"https:\/\/vuur-werk.nl\/en\/which-marketing-mix-to-use\/\"><strong>| READ MORE<\/strong><\/a><\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-4 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image align_none\"><a title=\"Storytelling in your organization\" href=\"https:\/\/vuur-werk.nl\/en\/using-storytelling-in-your-organization\/\" aria-label=\"Vuurwerk-storytelling-thumbnail\" class=\"w-image-h\"><img decoding=\"async\" width=\"720\" height=\"400\" src=\"https:\/\/vuur-werk.nl\/wp-content\/uploads\/2023\/03\/Vuurwerk-storytelling-thumbnail.jpg\" class=\"attachment-full size-full\" alt=\"Vuurwerk storytelling man vrouw gaan interactie aan\" loading=\"lazy\" srcset=\"https:\/\/vuur-werk.nl\/wp-content\/uploads\/2023\/03\/Vuurwerk-storytelling-thumbnail.jpg 720w, https:\/\/vuur-werk.nl\/wp-content\/uploads\/2023\/03\/Vuurwerk-storytelling-thumbnail-300x167.jpg 300w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/a><\/div><div class=\"w-separator size_custom\" style=\"height:20px\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>Storytelling<\/h2>\n<p>What is the story of your organization, its history, its culture? By using storytelling, you convey what you stand for. This is an effective way to create engagement and strengthen your branding, both internally towards your employees and externally towards your audience.<\/p>\n<p><a href=\"https:\/\/vuur-werk.nl\/en\/using-storytelling-in-your-organization\/\"><strong>| READ MORE<\/strong><\/a><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_custom\" style=\"height:80px\"><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-1 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"Write your PR plan How will you reach your audience? The answer to that is written in your PR plan. PR, or public relations, contains all the communication aimed at your audience. This technically includes your website, corporate identity and other facets of the marketing plan\u2014but here we will focus on the messages you actively...","protected":false},"author":8,"featured_media":14912,"parent":10255,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"wds_primary_category":0,"footnotes":""},"categories":[],"tags":[],"class_list":["post-11415","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/vuur-werk.nl\/en\/wp-json\/wp\/v2\/pages\/11415","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vuur-werk.nl\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/vuur-werk.nl\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/vuur-werk.nl\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/vuur-werk.nl\/en\/wp-json\/wp\/v2\/comments?post=11415"}],"version-history":[{"count":0,"href":"https:\/\/vuur-werk.nl\/en\/wp-json\/wp\/v2\/pages\/11415\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/vuur-werk.nl\/en\/wp-json\/wp\/v2\/pages\/10255"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vuur-werk.nl\/en\/wp-json\/wp\/v2\/media\/14912"}],"wp:attachment":[{"href":"https:\/\/vuur-werk.nl\/en\/wp-json\/wp\/v2\/media?parent=11415"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vuur-werk.nl\/en\/wp-json\/wp\/v2\/categories?post=11415"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vuur-werk.nl\/en\/wp-json\/wp\/v2\/tags?post=11415"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}