{"id":11410,"date":"2023-03-15T16:28:58","date_gmt":"2023-03-15T16:28:58","guid":{"rendered":"https:\/\/vuurwerk.tempurl.host\/welke-marketingmiddelen-zet-je-in\/"},"modified":"2024-02-11T15:49:18","modified_gmt":"2024-02-11T15:49:18","slug":"which-marketing-mix-to-use","status":"publish","type":"page","link":"https:\/\/vuur-werk.nl\/en\/which-marketing-mix-to-use\/","title":{"rendered":"Which marketing mix to use?"},"content":{"rendered":"<section class=\"l-section wpb_row height_auto width_full\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"1240\" height=\"489\" src=\"https:\/\/vuur-werk.nl\/wp-content\/uploads\/2023\/03\/header-marketingmiddelen-vuurwerk.jpg\" class=\"attachment-full size-full\" alt=\"Header Vuurwerk marketingmiddelen\" loading=\"lazy\" srcset=\"https:\/\/vuur-werk.nl\/wp-content\/uploads\/2023\/03\/header-marketingmiddelen-vuurwerk.jpg 1240w, https:\/\/vuur-werk.nl\/wp-content\/uploads\/2023\/03\/header-marketingmiddelen-vuurwerk-300x118.jpg 300w, https:\/\/vuur-werk.nl\/wp-content\/uploads\/2023\/03\/header-marketingmiddelen-vuurwerk-1024x404.jpg 1024w\" sizes=\"auto, (max-width: 1240px) 100vw, 1240px\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_3b8c1ef2 height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-1 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><div class=\"vc_col-sm-10 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><h1 class=\"w-post-elm post_title us_custom_ed05b3dd has_text_color entry-title color_link_inherit\">Which marketing mix to use?<\/h1><div class=\"wpb_text_column us_custom_6df4bc3a has_text_color\"><div class=\"wpb_wrapper\"><div data-pm-slice=\"1 1 &#091;&#093;\" data-en-clipboard=\"true\">\n<h2><span style=\"color: #cccccc;\"><strong>Choose the right marketing tools to reach your audience.<\/strong><\/span><\/h2>\n<p><strong>Your service or product is ready to storm the market. But how exactly will your reach your audience? Radio ads, e-mail marketing or YouTube? There is an overwhelming amount of options out there and a company can easily get lost in them if not careful about which fit and which don\u2019t.<\/strong><\/p>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-1 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_auto\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-1 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><div class=\"vc_col-sm-10 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-separator size_custom\" style=\"height:40px\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>With a smart marketing mix, you get the most out of your budget. Your products sell better and your brand recognition grows. If you have already detailed <strong><a href=\"https:\/\/vuur-werk.nl\/en\/our-expertise\/the-10-elements-of-a-modern-marketing-plan\/\">your marketing plan<\/a><\/strong>, you should have a clear idea of the strategy, your identity and through that the direction your commercial campaign ought to take. How then to come up with the right idea is another story altogether\u2014one Vuurwerk will also gladly help you out with\u2014but depending on your ideas, you will want to use a different mix of marketing options.<\/p>\n<h2>Which marketing options are there, exactly?<\/h2>\n<ul>\n<li><strong><a href=\"https:\/\/vuur-werk.nl\/en\/our-work\/growing-with-tribute-to-ghana\/\">Print<\/a><\/strong><\/li>\n<li>E-mail<\/li>\n<li>Google Ads<\/li>\n<li>YouTube<\/li>\n<li><strong><a href=\"https:\/\/vuur-werk.nl\/en\/the-right-image-why-hire-a-social-media-bureau\/\">Social media<\/a><\/strong><\/li>\n<li>Radio<\/li>\n<li><a href=\"https:\/\/vimeo.com\/241210100\"><strong>Outdoor<\/strong><\/a><\/li>\n<li>Guerilla marketing<\/li>\n<li>This list is obviously incomplete, as there are countless platforms, options and ways to market your product, service or message! You can find a list of the <strong><a href=\"https:\/\/vuur-werk.nl\/en\/most-common-marketing-tools\/\">50 most common marketing tools here<\/a><\/strong>.<\/li>\n<\/ul>\n<h2>Shifting marketing landscape<\/h2>\n<p>Worth mentioning is that what works changes from year to year. Especially online, on social media, the audience\u2019s preferences are constantly in flux and can change on a dime. For instance, the arrival of TikTok pulled away most of the youngest users from competing platforms. Because of these shifts, it is crucial to keep a close eye on any trends. That allows you to respond to any changes on the digital market or new developments in the world of advertising.<\/p>\n<\/div><\/div><div class=\"w-separator size_custom\" style=\"height:40px\"><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-1 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_auto\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-1 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><div class=\"vc_col-sm-10 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>Choose the right tools for your marketing<\/h2>\n<p>As a creative branding, storytelling and marketing bureau, Vuurwerk specializes in planning and executing the perfect campaign. <strong><a href=\"https:\/\/vuur-werk.nl\/our-contact-details\/?lang=en\">Reach out to us here<\/a><\/strong>\u00a0for all your marketing needs!<\/p>\n<\/div><\/div><div class=\"w-separator size_custom with_line width_default thick_1 style_solid color_border align_center\" style=\"height:80px\"><div class=\"w-separator-h\"><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-1 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_auto\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-1 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><div class=\"vc_col-sm-10 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3><strong>Read more about:<\/strong><\/h3>\n<\/div><\/div><div class=\"w-separator size_custom\" style=\"height:40px\"><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-4 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image align_none\"><a title=\"10 elements of a modern marketing plan\" href=\"https:\/\/vuur-werk.nl\/en\/our-expertise\/the-10-elements-of-a-modern-marketing-plan\/\" aria-label=\"Vuurwerk thumbnail-10-stappen-marketing\" class=\"w-image-h\"><img decoding=\"async\" width=\"720\" height=\"400\" src=\"https:\/\/vuur-werk.nl\/wp-content\/uploads\/2023\/03\/Vuurwerk-thumbnail-10-stappen-marketing.jpg\" class=\"attachment-full size-full\" alt=\"Vuurwerk 10 stappen modern marketingplan jongen met tips duim omhoog\" loading=\"lazy\" srcset=\"https:\/\/vuur-werk.nl\/wp-content\/uploads\/2023\/03\/Vuurwerk-thumbnail-10-stappen-marketing.jpg 720w, https:\/\/vuur-werk.nl\/wp-content\/uploads\/2023\/03\/Vuurwerk-thumbnail-10-stappen-marketing-300x167.jpg 300w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/a><\/div><div class=\"w-separator size_custom\" style=\"height:20px\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>Modern marketing plan<\/h2>\n<p>You have probably already seen them on our homepage: the ten components that should not be missing in a modern marketing plan. What does it yield? More visitors to your site, more quote requests, and more newsletter subscriptions.<\/p>\n<p><a href=\"https:\/\/vuur-werk.nl\/en\/our-expertise\/the-10-elements-of-a-modern-marketing-plan\/\"><strong>| READ MORE<\/strong><\/a><\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-4 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image align_none\"><a title=\"Determine your content strategy\" href=\"https:\/\/vuur-werk.nl\/en\/determine-your-content-strategy\/\" aria-label=\"Vuurwerk thumbnail-content-strategie\" class=\"w-image-h\"><img decoding=\"async\" width=\"720\" height=\"400\" src=\"https:\/\/vuur-werk.nl\/wp-content\/uploads\/2023\/03\/Vuurwerk-thumbnail-content-strategie.jpg\" class=\"attachment-full size-full\" alt=\"Vuurwerk contentstrategie met ingredi\u00ebnten\" loading=\"lazy\" srcset=\"https:\/\/vuur-werk.nl\/wp-content\/uploads\/2023\/03\/Vuurwerk-thumbnail-content-strategie.jpg 720w, https:\/\/vuur-werk.nl\/wp-content\/uploads\/2023\/03\/Vuurwerk-thumbnail-content-strategie-300x167.jpg 300w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/a><\/div><div class=\"w-separator size_custom\" style=\"height:20px\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>Content strategy<\/h2>\n<p>Content is the daily bread of your communication to customers and followers. But how do you ensure that you stand out amidst the noise and clutter on the internet? With the right strategy for inspiring content and campaigns (targeted towards your audience!), you capture attention.<\/p>\n<p><a href=\"https:\/\/vuur-werk.nl\/en\/determine-your-content-strategy\/\"><strong>| READ MORE<\/strong><\/a><\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-4 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image align_none\"><a title=\"Start your own image bank\" href=\"https:\/\/vuur-werk.nl\/en\/start-an-image-bank\/\" aria-label=\"Vuurwerk thumbnail-beeldbank\" class=\"w-image-h\"><img decoding=\"async\" width=\"720\" height=\"400\" src=\"https:\/\/vuur-werk.nl\/wp-content\/uploads\/2023\/03\/Vuurwerk-thumbnail-beeldbank.jpg\" class=\"attachment-full size-full\" alt=\"Beeld uit de beeldbank van Vuurwerk van een giraffe en een olifant.\" loading=\"lazy\" srcset=\"https:\/\/vuur-werk.nl\/wp-content\/uploads\/2023\/03\/Vuurwerk-thumbnail-beeldbank.jpg 720w, https:\/\/vuur-werk.nl\/wp-content\/uploads\/2023\/03\/Vuurwerk-thumbnail-beeldbank-300x167.jpg 300w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/a><\/div><div class=\"w-separator size_custom\" style=\"height:20px\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>Image bank<\/h2>\n<p>If you have gone through all the previous steps, you probably have a computer full of brand elements, photos, illustrations, and videos for your company. This can quickly become overwhelming. Therefore, create an image bank to manage everything properly and create order in the chaos.<\/p>\n<p><a href=\"https:\/\/vuur-werk.nl\/en\/start-an-image-bank\/\"><strong>| READ MORE<\/strong><\/a><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_custom\" style=\"height:80px\"><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-1 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"Which marketing mix to use? Choose the right marketing tools to reach your audience. Your service or product is ready to storm the market. But how exactly will your reach your audience? Radio ads, e-mail marketing or YouTube? There is an overwhelming amount of options out there and a company can easily get lost in...","protected":false},"author":8,"featured_media":11099,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"wds_primary_category":0,"footnotes":""},"categories":[],"tags":[],"class_list":["post-11410","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/vuur-werk.nl\/en\/wp-json\/wp\/v2\/pages\/11410","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vuur-werk.nl\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/vuur-werk.nl\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/vuur-werk.nl\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/vuur-werk.nl\/en\/wp-json\/wp\/v2\/comments?post=11410"}],"version-history":[{"count":0,"href":"https:\/\/vuur-werk.nl\/en\/wp-json\/wp\/v2\/pages\/11410\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vuur-werk.nl\/en\/wp-json\/wp\/v2\/media\/11099"}],"wp:attachment":[{"href":"https:\/\/vuur-werk.nl\/en\/wp-json\/wp\/v2\/media?parent=11410"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vuur-werk.nl\/en\/wp-json\/wp\/v2\/categories?post=11410"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vuur-werk.nl\/en\/wp-json\/wp\/v2\/tags?post=11410"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}