{"id":10443,"date":"2021-05-15T08:51:04","date_gmt":"2021-05-15T08:51:04","guid":{"rendered":"https:\/\/vuurwerk.tempurl.host\/?page_id=10443"},"modified":"2025-04-24T09:46:32","modified_gmt":"2025-04-24T09:46:32","slug":"cocoa-from-ghana-from-zero-to-one-hundred-thousand-followers","status":"publish","type":"page","link":"https:\/\/vuur-werk.nl\/en\/our-work\/cocoa-from-ghana-from-zero-to-one-hundred-thousand-followers\/","title":{"rendered":"Cocoa From Ghana: from zero to one hundred thousand followers"},"content":{"rendered":"
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Cocoa From Ghana: from zero to one hundred thousand followers<\/h1>
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How the combination of sports marketing and social media put Cocoa From Ghana on the map.<\/strong><\/p>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>

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\"CocoafromGhana<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>
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Does anyone remember Caf\u00e9 de Colombia? This cycling team was created by Colombian coffee farmers with the goal of launching their product in Europe during the Tour de France. And though the team fell apart at the end of the eighties, their mission was a success: the coffee had become a known brand. Their accomplishment served as Vuurwerk\u2019s inspiration in putting Cocoa From Ghana on the map.<\/p>\n<\/div><\/div>

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How to develop content around your brand that is interesting enough to stay in view? In this case we had a clear example: by using sports marketing. But what road did we travel to take Cocoa From Ghana, a Dutch-Ghanaian cocoa organization<\/u><\/a>, from zero to over a hundred thousand enthusiastic followers, eventually even being allowed to use the Olympic Rings?<\/p>\n<\/div><\/div>

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Sponsor to the Dutch women\u2019s handball team<\/h2>\n

At the start of 2016, Henri Wientjes (1950-2021), founder of the Ghanaian Cocoa Abrabopa Farmers’s Association<\/a>, approached Vuurwerk to help the cocoa sector forward. The combination of the Netherlands and cocoa is logical, as Amsterdam is one of the world\u2019s greatest cocoa ports. We quickly involved former hockey coach Joost Bellaart with his sports marketing bureau, who had the golden insight that the Dutch women\u2019s handball team<\/strong> was on the verge of breaking through. They fit Cocoa From Ghana\u2019s core values to a tee: teamwork, performance and women empowerment! A sponsorship deal was quickly signed.<\/p>\n<\/div><\/div>

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