{"id":10178,"date":"2021-02-08T09:56:02","date_gmt":"2021-02-08T09:56:02","guid":{"rendered":"https:\/\/vuurwerk.tempurl.host\/eoc-marketingplan\/"},"modified":"2025-10-20T10:14:35","modified_gmt":"2025-10-20T10:14:35","slug":"contentplatform-insurer-becomes-sailing-friend","status":"publish","type":"page","link":"https:\/\/vuur-werk.nl\/en\/our-work\/contentplatform-insurer-becomes-sailing-friend\/","title":{"rendered":"Insurer becomes \u201cSailing Friend\u201d"},"content":{"rendered":"
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Insurer becomes \u201cSailing Friend\u201d<\/h1>
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A leap forward in brand recognition in the world of shipping and sailing\u2014that\u2019s what happened to Dutch mutual maritime insurer EOC. How did they do it? With their brand new content platform \u201cThe sailing friends from EOC\u201d, brought to life by Vuurwerk.<\/p>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>

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Accessible information on a new content platform<\/h2>\n

EOC was faced with a timeless challenge: how to reach new customers and members, how to grow? It had become obvious that more dusty \u201cinsurance talk\u201d wouldn\u2019t help propel them forward. That is why we developed a content platform for them, with a focus on accessible blogs for sailing enthusiasts in the Netherlands. The articles are part education, with checklists, tips for prevention and how to improve your sailing skills, part relevant stories from the maritime world: news about projects or experiences by captains and houseboat owners. Updated weekly.<\/p>\n<\/div><\/div>

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Website, social media, newsletter<\/h2>\n

The platform isn\u2019t \u201cjust\u201d a website with articles, social media play a crucial part<\/strong><\/a> too. They ensure the content spreads, while also fostering interaction with readers and members. That way, \u201csailing friends\u201d creates a buzz and engagement<\/a><\/strong>, leading the way to a visit to EOC\u2019s main website<\/strong><\/a>. The use of social media keeps it flexible: new or upcoming platforms can quickly be incorporated in the roster. Lastly, the newsletter is important too, aimed as it is at one of the three target audiences: leisure, professional or living on the water.<\/p>\n

The value of being distinctive<\/h2>\n

For EOC, this platform has turned out to be a distinguishing factor. The articles are well-read, and a growing and positive community has sprung up around \u201csailing friends\u201d. This has greatly enhanced the mutual insurer\u2019s visibility in the Dutch maritime insurance market.<\/p>\n<\/div><\/div>

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<\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"Insurer becomes \u201cSailing Friend\u201d A leap forward in brand recognition in the world of shipping and sailing\u2014that\u2019s what happened to Dutch mutual maritime insurer EOC. How did they do it? With their brand new content platform \u201cThe sailing friends from EOC\u201d, brought to life by Vuurwerk. Accessible information on a new content platform EOC was...","protected":false},"author":1,"featured_media":10106,"parent":10208,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"wds_primary_category":0,"footnotes":""},"categories":[],"tags":[],"class_list":["post-10178","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/vuur-werk.nl\/en\/wp-json\/wp\/v2\/pages\/10178","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vuur-werk.nl\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/vuur-werk.nl\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/vuur-werk.nl\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vuur-werk.nl\/en\/wp-json\/wp\/v2\/comments?post=10178"}],"version-history":[{"count":0,"href":"https:\/\/vuur-werk.nl\/en\/wp-json\/wp\/v2\/pages\/10178\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/vuur-werk.nl\/en\/wp-json\/wp\/v2\/pages\/10208"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vuur-werk.nl\/en\/wp-json\/wp\/v2\/media\/10106"}],"wp:attachment":[{"href":"https:\/\/vuur-werk.nl\/en\/wp-json\/wp\/v2\/media?parent=10178"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vuur-werk.nl\/en\/wp-json\/wp\/v2\/categories?post=10178"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vuur-werk.nl\/en\/wp-json\/wp\/v2\/tags?post=10178"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}