1 | Strategic principles
By recording your mission, vision and core values, you create focus and a hold on all the products, services and marketing tools soon to be developed for your company.
VUURWERK
We help our clients tell their story
in a manner that resonates with and inspires people.
| MARKETING PLAN IN STEPS
Achieving success with your organization, that is your aim. But how to approach this?
We offer our help in determining your marketing strategy, using the following steps:
2 | Branding and corporate identity
You never get a second chance to make a first impression. Which explains the importance of having your corporate identity reflect your organization. It generates trust and emphasizes your company’s professionalism.
3 | Content strategy
Millions of articles are posted online each day. How to distinguish your organization’s in the middle of all that and ensure your story reaches its audience? It all hinges on inspiring content, strategically applied.
4 | Website and online store
A website with an online store, possibly supplemented with a client portal, is an important source of information for everyone who wants to learn about your organization. Yet how to attract customers and keep repeat visitors interested? These are the things we keep in mind when developing a website.
5 | Content subscription
With a content subscription, we will continuously write and publish news, blogs, tips and customer experiences. This keeps your website relevant to new and returning visitors. We then boost and spread this content on social media, fostering brand awareness.
6 | Online lead generation
Google Analytics and Google Adwords are great tools to gain insight into the activity of visitors on your website. Learn exactly which campaigns are effective and which need improvement. By continuously enhancing them, we minimize costs and maximize the amount of quality visitors.
7 | PR plan
How will your company gain media attention? And how to ensure consistent messaging to your target audience? How often do you ‘make’ news and what is your approach? These questions are answered in a PR plan: a solid plan describing your organization’s PR strategy.
8 | Marketing tools
How do you sell your products? How to expand your network and employ email marketing? Anything is possible using a smart online marketing mix of channels suited to your vision and desired targets.
‘When a fire starts to burn, it starts to spread’
| INSIGHTS
To measure is to know on social media
From zero to one hundred thousand enthusiastic followers in six months: how to pull that off? Haphazardly posting on social media won’t get you there anymore. Smart entrepreneurs reach for…
The 10 elements of a modern marketing plan
You probably saw them on our homepage: the ten elements that constitute a modern marketing plan. The benefits of having one? More traffic to your site, more requests for quotes…
What is good content?
The most effective way to get attention as an organization is by practicing content marketing. That raises the logical follow-up question: what exactly is good content? That sounds like a…
Insurer becomes “Sailing Friend”
A leap forward in brand recognition in the world of shipping and sailing—that’s what happened to Dutch mutual maritime insurer EOC. How did they do it? With their brand new…
Using storytelling in your organization
Storytelling is a powerful tool for spreading your message both internally and externally. Telling a story and listening to one are deeply human experiences. They form the basis of our…
The value of a good Corporate Identity
Twenty years ago, developing a corporate identity required some pretty impressive technical skills. Nowadays this process is a lot more accessible: instead of operating a silkscreen printer, a few clicks…
Could ChatGPT take over a copywriter’s work?
Recently, the development of artificial intelligence (AI) has progressed in leaps and bounds, fueled by tech corporations in the US. Their apps, like ChatGPT, are currently able to generate detailed…
How to increase engagement on social media
The concept of engagement is of the utmost importance to any organization. For instance, the engagement your audience feels towards your company or brand. It is a factor in all…
How to put your brand on paper?
There comes a time when you have everything set up for your company: a logo, the language on your website and social media, the images and animations that’ll draw in…
The Growing with Ghana project
“When that first harvest came in, I knew immediately that this wasn’t small business we were doing, but something with real potential.” When Alhadji Alhassan Sulley, tribe chief in Ghanaian…
Why should you hire a graphic designer in this day and age?
A logo, design, company colors: every organization has them. To save costs, it can be tempting to create these by yourself or have them made by a nephew in his…
Inbound marketing: let the customers come to you
Do you switch off the radio when the advertisements start? And do you browse with a plug-in that blocks ads? You’re not alone. Ad fatigue points to a weakness in…
6 tips to improve communication with your customers
It is often said that people no longer read. And yes, it is true that “we” in general are rapidly losing interest in reading, shifting instead to a culture geared…
Infographics for Siegwerk
We probably don’t have to convince anyone of the utility and communication potential of infographics. Whether it’s about illustrating complex company processes, a trade innovation or a new service for…
The many faces of content marketing
Content marketing means creating “content” that ensures you reach people. How will you get your audience to notice your message or product? How do you engage and interact with them?…
Content platform against waste
Helping the world of packaging, labels, textile and industrial coatings decrease waste and deliver printing jobs both quick and flexibly—that is the goal of InkConnection, GSE’s content platform. As a…
An effective marketing strategy
A successful marketing plan starts with determining the strategy. To determine your company’s marketing strategy, you must know three things: your mission, vision and core values. Perhaps you already have…
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